In
modern generation, Internet has become a majorly useful tool to have in the
business toolbox. Now a day, businesses are getting more and more involved to
internet. As most people feels comfort and look forward to search products or
places through internet, business owners should have concern on making their
local business more visible to the web. Internet Marketing is the best way to
get more visibility on internet. Still there are so many methods of internet
marketing and people find it very difficult to choose.
One of the best places to start is by using free business listings online websites such as Google local, Yahoo local, Bing local, Super pages, Yellow pages, Foursquare, 411, MapQuest, local.com, Merchant Circle.... to name a few of the top local business listing websites and local business website services. This local business listing websites on search engines and mobile search engines can have a tremendous impact on most local business owner's bottom line if the submission process is executed properly. Most importantly, all these services are free to use and any business owner can submit their local business to these sites. All of the listings of these sites are categorized and included information like location, contact number, service and all other information clients might need. There is also rating and review system so that people can easily find out the best business on specific area.
One of the best places to start is by using free business listings online websites such as Google local, Yahoo local, Bing local, Super pages, Yellow pages, Foursquare, 411, MapQuest, local.com, Merchant Circle.... to name a few of the top local business listing websites and local business website services. This local business listing websites on search engines and mobile search engines can have a tremendous impact on most local business owner's bottom line if the submission process is executed properly. Most importantly, all these services are free to use and any business owner can submit their local business to these sites. All of the listings of these sites are categorized and included information like location, contact number, service and all other information clients might need. There is also rating and review system so that people can easily find out the best business on specific area.
As
Google controls about 65% of all searches, Google local is perhaps the best
place to start. Google places optimization is helping businesses including
pizzerias, restaurants, hair salons, construction, schools and day cares to
reach visualization in their community especially as business websites today
are designed to more than just provide discount coupons and business updates.
In the past local businesses relied of the trusted Yellow pages to reach local
communities but the days of the Yellow pages and snail mail bulk mailings and
flyers and newspaper advertisements are nearing the end and have been taken
over by local internet marketing via search engines such as Google and Yahoo.
To see this shift you only have to look at the size of your current yellow
pages compared to the same yellow pages from a few years ago. The difference is
undeniable. The Size of the Yellow pages book has reduced substantially and the
thickness due to the number of pages has fallen dramatically. What has prompted
this change, well its easy those same businesses who used to advertise in the
Yellow pages have decided that their money is better spent developing and
marketing a website instead.
People
are becoming more and more clued on about the internet and its potential and
are increasingly using mobile technologies which allow them to access the
internet whilst on the move via mobile devices such as iPhone, Blackberries and
Android phones as well as laptops with wireless broadband technology which
means that people can access local business websites and local business
information wherever they are and no longer have to wait until they get back or
to the office before they can search for the website, contact information or
investigate the services a particular business or company has to offer.
Getting traffic to your local business is more than just uploading a website. Think of it like this, simply having a shop is no good you need to let your customers know that you are there and more importantly when your customers are looking for products and services that you already provide to make sure they can find you, so that you enjoy the profit and repeat business instead of your competition.
Getting traffic to your local business is more than just uploading a website. Think of it like this, simply having a shop is no good you need to let your customers know that you are there and more importantly when your customers are looking for products and services that you already provide to make sure they can find you, so that you enjoy the profit and repeat business instead of your competition.
Google
places optimization is a means of achieving this but achieving Google places
optimization can be quite technical, not to say that you couldn't do itself
because that just isn't true, there are loads of local business owners out
there that are doing just that but it will take a little work. Once you get
used to it and have done it a few times it will become easy and almost second
nature, however to someone new to the internet it can be a little confusing but
don't be disheartened because if you give it a try you will start to see
results very quickly and so it will be well worth the effort you put in, so
make sure you give it a try.
On
the other hand if your business takes up too much time for you to be learning
new internet skills then don't worry as there are highly trained professionals
at hand to help you take advantage and achieve your local business internet marketing
goals. They achieve this by funneling crawlers using specific keywords
strategically placed on your website that are related to your business to
optimize your website on the search engines. People search for all kinds of
things on the internet and whenever someone is searching for a product or
service that you provide via a related keyword. Optimization will help to
display your website there in front of them so that they can click on your
website and see the product and services you provide that they are interested
in.
In
this modern age it is very important for local businesses owners to understand
the importance of internet based marketing and the positive impact it can have
on their business. Local business owners are using integrating Google places
optimization into their local marketing and advertising campaign to strengthen
their business and keep up to date with modern times. The internet today is
essential as was yellow pages years before. Through Google places optimization
you can boost your local business
website to page 1 for services in
your local area.
We
are at a turning point in terms of Google and search engine advertising. In the
past companies have focused on getting ranked onto page 1 for specific keywords
all around the world, even though their businesses are small and only cater to
a local community thinking that this was the only real way to succeed on the
internet. However businesses are finally beginning to realize that local search
engine advertising works even better than national advertising and marketing
because it specifically targets their potential customers.
This
is the perfect time to think about and start your local online marketing as
this is the start, it is important for local business owners to take advantage of this
limited window of opportunity. For example if your business is a Hair salon in
the Edgbaston Birmingham area and there are another 50 other hair dressing
salons locally. If you act now then you have a good chance of getting your
website ranked onto page 1 for local searches for your product or service. Once
you have achieved page 1 ranking it is easy to maintain. If on the other hand
if you decide to start your internet marketing in year from now, then you will
be making it a great deal more difficult for yourself onto page 1 because of all
the work the other Hair salons have already done to get to and maintain their
position onto page 1. You will potentially have to exceed all the internet
marketing work they have done to date; an entire year's internet marketing in a
small space of time to give yourself a good chance to compete with them and get
your website onto page 1, so you can see the problem of procrastinating. Don't
let this time pass you by.
Through
Google places optimization not only will your customers see vital information
such as a contact telephone number but the service also provides a visual map
of the exact location of your business so people can see exactly where you are.
This is a massive step forward and I'm sure that this isn't the end. I can
already foresee in the foreseeable future 3d maps becoming available including
a picture of the front of your establishment.
